Interesting Story From The Boomerang CEOs
When Steve Jobs was fired by apple he said: "I was devastated." That is an honest recognition of Steve Jobs when asked his feelings when fired by Apple in 1985. But behind the tragic story was fired from the company he founded, Jobs later grateful for it. "The dismissal prompted me to enter the most creative period of my life" added Jobs. He then founded NeXT, creating a topnotch operating system, which was later bought by Apple. After that, Jobs returned as CEO of Apple and then creating history.
Steve Jobs is one of many stories Boomerang CEOs. This term is used to describe the CEO ever to resign from office and then again entrusted to lead the company a few years later. Jobs are not alone. The most recent example of Boomerang CEOs Jack Dorsey returned is believed to lead Twitter after briefly resigned in 2008.
On the one hand, entrusted to the former CEO made the transition be smoother. But on the other hand, former CEO also holds the potential could only see the latest issue use old glasses. Therefore, interesting to see how the gait of four companies under the leadership of this technology in Boomerang CEOs.
Steve Jobs (Apple)
Absent: 1985-1997
There is no more dramatic comeback story of Steve Jobs. Was Jobs who brought John Sculley was then CEO of Pepsi-Cola to join Apple. But a dispute with Sculley also likely to make Steve Jobs finally decided to resign from Apple.
After Apple, Jobs founded NeXT. As in Apple, Jobs has great vision embodies the most advanced computer era by NeXT. NeXT also appeared with such advanced computer products include graphics chip and ethernet. Even Tim Berners-Lee made the concept of the Internet using a NeXT computer.
Although sophisticated, NeXT arguably ahead of its time. Sluggish sales because the price is high. NeXT was then slammed into the steering wheel with a software company. Gait NeXT in the software industry turned out to be more profitable, which lure Apple to buy NeXT in 1996.
Steve Jobs returned to the company he founded. He even managed to bring Apple out of the threat of bankruptcy to become the largest company in the world today.
Jack Dorsey (Twitter)
Absent: 2008-2015
Since sending the first tweet that read "Just setting up my twttr", Jack Dorsey became an indispensable part of Twitter. Beginning as a lead engineer, Dorsey later became CEO of Twitter since 2006. But the dispute with Evan Williams, Twitter co-founder others, make Dorsey resigned from Twitter in 2008.
But after the era Dorsey, Twitter difficulty developing its business. The rate of increase declined while the monetization of content is also less than the maximum. The climax is when Dick Costolo, CEO of Twitter, decided to retreat. Dorsey was called again as interim CEO, although this time he actually already has a new company, Square, which is engaged in the field of payments.
Twitter was initially reluctant to lift Dorsey as permanent CEO if he still had to hold another position. However, Twitter turns having trouble finding a new CEO, and eventually raised Dorsey as Twitter CEO. Square itself is currently preparing for an IPO, so it is interesting to follow how Dorsey led the two companies that are in a crucial position.
Larry Page (Google)
Absent: 2001-2011
In July 2001, Larry Page, who was the CEO of Google, decided to dismiss all (!) Project manager. The project manager considers only add bureaucracy that makes it so much with the developers mainstay of Google. The plan was opposed by many parties, but Page remained strong with the decision and announce it in front of all the employees of Google.
The reckless decision that turned out to cause problems. Coordination between the developer becomes messy, product development was so retarded. The series of events also showed Page actually not ready to be the leader Google. Finally in August 2001, at the urging of the capital backer of Google, Page decided to resign and appoint Eric Schmidt (previous chairman) as CEO. In addition to leading Google, Schmidt once positioned mentor to Page and Sergey Brin how to lead.
Retreat from the position of CEO, Page also has plenty of time to satisfy his personal interest. He made a Lego robot that can turn the pages of the book itself. He was driving and photographing the scenery along the way. Two activities that finally became projects Google beyond search engines, namely Google Books and Google Street.
In 2011, Page returned to the CEO of Google. Armed with 10 years under the guidance of Schmidt, Page became a personal and more mature leader. Page also now have the opportunity to make Google in accordance dream: a company that helps human civilization. That explains why he later formed a new company, Alphabet, who oversees Google and other ambitious projects.
Michael Dell (Dell)
Absent: 2004-2007
From a dorm room at the University of Texas, Michael Dell to build his business empire. He assemble his own computer and sell it to customers. He even managed to win the tender because the Texas government managed to offer the most competitive prices.
Dell's business continues to grow until finally in 1992, Michael who was then aged 27, became the youngest CEO in the Fortune 500. The achievement of Michael getting etched after the first quarter of 2001, Dell beat Compaq and officially became a leader in the world's number one PC.
In 2004, Michael decided to step down as CEO and handed the reins of leadership into the hands of Kevin Rollins, who previously served as COO. But under the leadership of Kevin, Dell had to experience the fact that the PC market continues to fall. Dell also has not been able to penetrate the enterprise market controlled by HP and IBM. All of these factors led to the return of Michael Dell as CEO in 2007.
Michael first raids conducted after returning as CEO is to make Dell a private company again. Michael argued, Dell as a private company will have the freedom to experiment; something that is difficult to do when it became a public company. But the biggest breakthrough Michael of course just happened: buy EMC for US $ 67 billion. Through the largest purchase in history, as if to assert that Michael Dell is ready to be the leader.
Steve Jobs is one of many stories Boomerang CEOs. This term is used to describe the CEO ever to resign from office and then again entrusted to lead the company a few years later. Jobs are not alone. The most recent example of Boomerang CEOs Jack Dorsey returned is believed to lead Twitter after briefly resigned in 2008.
On the one hand, entrusted to the former CEO made the transition be smoother. But on the other hand, former CEO also holds the potential could only see the latest issue use old glasses. Therefore, interesting to see how the gait of four companies under the leadership of this technology in Boomerang CEOs.
Steve Jobs (Apple)
There is no more dramatic comeback story of Steve Jobs. Was Jobs who brought John Sculley was then CEO of Pepsi-Cola to join Apple. But a dispute with Sculley also likely to make Steve Jobs finally decided to resign from Apple.
After Apple, Jobs founded NeXT. As in Apple, Jobs has great vision embodies the most advanced computer era by NeXT. NeXT also appeared with such advanced computer products include graphics chip and ethernet. Even Tim Berners-Lee made the concept of the Internet using a NeXT computer.
Although sophisticated, NeXT arguably ahead of its time. Sluggish sales because the price is high. NeXT was then slammed into the steering wheel with a software company. Gait NeXT in the software industry turned out to be more profitable, which lure Apple to buy NeXT in 1996.
Steve Jobs returned to the company he founded. He even managed to bring Apple out of the threat of bankruptcy to become the largest company in the world today.
Jack Dorsey (Twitter)
Since sending the first tweet that read "Just setting up my twttr", Jack Dorsey became an indispensable part of Twitter. Beginning as a lead engineer, Dorsey later became CEO of Twitter since 2006. But the dispute with Evan Williams, Twitter co-founder others, make Dorsey resigned from Twitter in 2008.
But after the era Dorsey, Twitter difficulty developing its business. The rate of increase declined while the monetization of content is also less than the maximum. The climax is when Dick Costolo, CEO of Twitter, decided to retreat. Dorsey was called again as interim CEO, although this time he actually already has a new company, Square, which is engaged in the field of payments.
Twitter was initially reluctant to lift Dorsey as permanent CEO if he still had to hold another position. However, Twitter turns having trouble finding a new CEO, and eventually raised Dorsey as Twitter CEO. Square itself is currently preparing for an IPO, so it is interesting to follow how Dorsey led the two companies that are in a crucial position.
Larry Page (Google)
In July 2001, Larry Page, who was the CEO of Google, decided to dismiss all (!) Project manager. The project manager considers only add bureaucracy that makes it so much with the developers mainstay of Google. The plan was opposed by many parties, but Page remained strong with the decision and announce it in front of all the employees of Google.
The reckless decision that turned out to cause problems. Coordination between the developer becomes messy, product development was so retarded. The series of events also showed Page actually not ready to be the leader Google. Finally in August 2001, at the urging of the capital backer of Google, Page decided to resign and appoint Eric Schmidt (previous chairman) as CEO. In addition to leading Google, Schmidt once positioned mentor to Page and Sergey Brin how to lead.
Retreat from the position of CEO, Page also has plenty of time to satisfy his personal interest. He made a Lego robot that can turn the pages of the book itself. He was driving and photographing the scenery along the way. Two activities that finally became projects Google beyond search engines, namely Google Books and Google Street.
In 2011, Page returned to the CEO of Google. Armed with 10 years under the guidance of Schmidt, Page became a personal and more mature leader. Page also now have the opportunity to make Google in accordance dream: a company that helps human civilization. That explains why he later formed a new company, Alphabet, who oversees Google and other ambitious projects.
Michael Dell (Dell)
From a dorm room at the University of Texas, Michael Dell to build his business empire. He assemble his own computer and sell it to customers. He even managed to win the tender because the Texas government managed to offer the most competitive prices.
Dell's business continues to grow until finally in 1992, Michael who was then aged 27, became the youngest CEO in the Fortune 500. The achievement of Michael getting etched after the first quarter of 2001, Dell beat Compaq and officially became a leader in the world's number one PC.
In 2004, Michael decided to step down as CEO and handed the reins of leadership into the hands of Kevin Rollins, who previously served as COO. But under the leadership of Kevin, Dell had to experience the fact that the PC market continues to fall. Dell also has not been able to penetrate the enterprise market controlled by HP and IBM. All of these factors led to the return of Michael Dell as CEO in 2007.
Michael first raids conducted after returning as CEO is to make Dell a private company again. Michael argued, Dell as a private company will have the freedom to experiment; something that is difficult to do when it became a public company. But the biggest breakthrough Michael of course just happened: buy EMC for US $ 67 billion. Through the largest purchase in history, as if to assert that Michael Dell is ready to be the leader.
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