Xiaomi Investors Start Worrying Because The Target Last Year

2015 seems to be the year that is not good for Xiaomi, after companies from China are able skyrocketed in the previous year. Based on the information received from the WSJ, Xiaomi in 2015 and was not able to achieve the sales target of 80 million units of the company that resulted investors began to worry.

According to reports from the WSJ, Xiaomi can not meet sales targets due to increasing competition in the smartphone segment today, including from domestic rivals. It is also influenced by the decrease in the rate of economic growth in China which became the basis for this Xiaomi sales.

Xiaomi competes from several manufacturers that previously existed such as Huawei. Huawei with all the power of research and experience capable of succeeding in 2015 ago and shifting Xiaomi as the largest smartphone vendor in China in the third quarter of 2015 ago. In addition, other Chinese companies also threatened as OnePlus, LeTV, and others.

Sale flash sales model made Xiaomi is now visible from less successful, especially with the easy purchase of products Xiaomi through the outlets. It seemed also suggests that the stock of products Xiaomi indirectly sold out through the mechanism of flash sale that has always been a mainstay Xiaomi during this time.

Xiaomi also highlighted because it has not been able to prove the success of the implementation of the business model. Efforts were cut Xiaomi smartphone sales price and then sell services to the wearer visible service has not been so successful. The average selling price Xiaomi products in 2015 also declined, while marketing Xiaomi has not been able to reach a wider market in India as a result of the prohibition by the court there.

Although the overall look not so good, the sale of some products Xiaomi in 2015 and was quite successful as in Redmi Note, Mi 4, until Mi Pad 2. Xiaomi also expanded its production in various other segments such as action camera, smart tv, drones, segway and others.

Xiaomi in 2016 to prove his ability as a startup company which has a very large valuation at 46 billion dollars. Some of the products prepared by the company are expected to boost the return Xiaomi as the market leader, especially in their own countries, such as Xiaomi Mi 5, Xiaomi laptop, and others. If not, then the company seems to be ready to face the downward trend in the world economy as it was experienced globally at the moment.

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